Top Social Media Networks

Social Media Marketing plays a very important role in every company’s marketing strategy. There are so may Social media networks but it is difficult to know which one to use. Small and big businesses use this to promote their products.

Here are some of the top social media networks like Facebook, Twitter, LinkedIn, Youtube, Google+, Instagram, Pinterest etc.. These may help you in making your marketing strategies.

Social Media Networks

Facebook

Facebook is one of the biggest social media networks which has more than 1.5 billion users. This is a media which connects people from all over the world. In Facebook, people mainly concentrate on sharing photos, their nature, links. People also show their interests or support on brands or organization by liking their pages. It is estimated that more than 1 million small and medium-sized businesses use this platform to advertise their business.

Twitter

Twitter is the simplest social media network which limits your posts to 140 characters. Even though it is the most popular, fun and interesting media. Using this you can share images, post link, your thoughts etc..Setting up your profile takes few minutes and is easy to use also. Business people can use Twitter to interact with their clients, to answer questions, to release news on their latest product, target audiences with product ads.

LinkedIn

LinkedIn is the most popular social media network for professional networking. It helps in connecting people with similar interests, professionals and displaying business related information. Using LinkedIn recruiters can find new employees, keep updated with the latest business news. Here People can promote their business by connecting with other professionals, interacting with them, posting job ads, publishing articles in LinkedIn pulse and much more.

Google+

Google+ has become the fastest growing social media network. It’s SEO value only enough to make it useful for small businesses. Here You can add new contents, highlight your topics with hashtags, add your contacts into circles. This gave more importance to its communities and collections features which helps to differentiate the platforms bit more and provides its existing users more of what they want.

YouTube

It is the most popular video-based social media site. There will be more than 1 billion people visits YouTube in a month. As its video sharing service become so popular it has been known as a second more popular search engine. Here you can watch videos on almost every topic and you can upload a video on your own topic also. Users can share, like comment on the videos.

Instagram

Instagram is a social media site based on photos and video posts. It has more than 400 million users and posts are mainly related to food, fashion, travel, art etc.. This has unique filters for photos and videos, and it is entirely mobile platform. That will allow you to share through Twitter, Facebook and Instagram website.

You can use any of these social media networks that are applicable to your business plans.

Remarketing strategies

What is Remarketing?

It is an online marketing strategy of targeting visitors who have already visited and left your site, so showing ads may influence them to revisit your site and convert them from visitors to buyers. For example, tag people who visit a page about shoes, advertise them only shoes. By doing this remarketing become very useful.

Other examples like Advertise renewal of product (like antivirus) to users who purchased a year ago. Showing running shoe advertisements to the customer who searched for it and couldn’t complete the purchase process.

How does Remarketing works?

You need to create at least one user list in order to get started with it. So add the remarketing tag, which is a small snippet of code you can get from ad exchange to all your pages. Place this in your page’s footer section.

Next, create lists of the users for your web pages. For example, If you want to create a user list for visitors to your homepage, then this tag tells Ad Exchange to save visitors who visit the home page to your “Homepage list.” When visitors visit that page, their cookie ID is added to the remarketing list.

Advantages of Remarketing

One of the main advantages of remarketing is it allows you to target users based on different interests. It means to attract users with a wide range of interests that relates to your site. If you offer a wide selection of marketing services, filter your services to attract users based on their interest. Once they visit your site show them specific marketing services that you offer so visitors visit the pages in which they are interested.

Once you filtered your visitors, now you will be in a good position to remarket your services. Choose specific remarketing tags based on each specific service for your web pages. Hence, if your users left site also, you can target them with ads based interests, and they’ll be more likely to come back to your site and convert.

On which pages should I put remarketing tags?

First, begin with a page which gets the most traffic to add the remarketing tags. Find out the most important keywords associated with those pages and add them as tags. Then select other pages which advertise specific services that you want to know many people.

Remarketing your front page will not be much effective. Because In front page you filter your visitors based on specific interests. So the more specific visitors you remarket the more likely they will get interested to return to your page.

So you can also start using this strategy if your website has good traffic, but you are not getting many conversions or sales. This helps in the conversion of potential customers to buyers by returning to your site. If you are really seeking for your website conversions you can just give a try to this strategy and see improvements. To add these tags to your sites, you can visit site https://support.google.com/adxbuyer/answer/2695280?hl=en&ref_topic=27574

Basics of Facebook Advertising

Facebook Advertising

Facebook is a fast and versatile advertising channel for advertisers who are looking to target users by categories like age, gender, interests, location, education and many more. So Facebook advertising can be simple in some ways but sometimes it is easy to invest and end up with getting nothing. So it is better to know about Facebook advertising before you get into it.

You can put ads in below places.

The right side of the NewsFeed – These are small ads that are placed in the home screen of the Facebook page. Any business can run these ads even though if that business doesn’t have the Facebook business page.

Sponsored Posts Desktop– These are the Ads that displayed as “sponsored” content in the Facebook timeline when viewing on a desktop.

Sponsored Posts/Page Mobile – The sponsored posts are shown up on mobile Facebook.

Instagram Ads – You can also use Instagram to send sponsored posts. You can do this even if you don’t have an Instagram account. But you have to use the Facebook Business Manager to send ads.

You can advertise on Facebook in 3 ways.

1. Through the Facebook ads interface
2. The Power Editor
3. Through a specialist third party software provider

If you are a newbie to Facebook advertising, then Facebook ads interface will be an easy way for you to get started. Once you have a little bit good experience you can use Power Editor for the bidding and targeting process.

If you want a higher level of precision and optimization then you can use campaign management tools. These are built on top of the Facebook Ads API and targeting and bidding are more precise than the standard Facebook ads interface.